More MCC Cosmetic Changes
Last week Google moved the MCC link and drop-down box up to the top of the screen and now I’m seeing these cute little icons in their own column of the MCC dashboard.
The red one is for critical alerts in your individual client accounts. In this case, a failed payment method.
The yellow guy is for the annoying less important alerts, such as a campaign that has ended (even though it was set to end and ended right on time).
Looks like the all-seeing eye of Google has decided to focus its gaze on the MCC interface yet again.
PPC Aggregators Are Screwed
As usual, Google continues to change and modify their AdWords platform and policies. The newest change (announced via the AdWords blog) was the topic of a Brad Geddes post on Search Engine Land that very clearly laid out the good and bad of the policy change. However, here is my take:
What Changed?
A lot of PPC providers out there take your money and give you back the leads/phone calls that result from the spend. If the results justify the cost they keep paying. However, these aggregators don’t usually report how much was spent on clicks and how much they pocket for themselves. Hence the policy change.
Google is just requiring that the end client know how many impressions they got, how many clicks and the total spend. This way the advertiser will know if an agency is pocketing a large chunk or not.
Why I Think It’s A Good Thing
In a word: Transparency! Agencies that are afraid to disclose their cut should be culled from the herd. If you’re good then your clients should be willing to pay the fee because you produce results. Pretty simple if you ask me.
Gmail PPC #Fail
The other day a buddy of mine sent over the following screenshot:
While the occasional PPC fail is humorous, this garners special consideration because the offending firm, eFrontier, actually provides PPC services. From their own site we read:
“Competition for market share is fierce. And campaigns are more complicated than ever with millions of keywords, geo-targeting, content options, and copy testing. For close to a decade, Efficient Frontier’s technology has helped some of the largest and most complex advertisers in the world lead successful SEM campaigns.”
I guess that their own PPC campaign was just too simple to justify using their awesome tool. #FAIL
MCC Link Moved
Dear Google,
I’m a creature of habit and consider myself a very organized person. One of my greater joys in life is knowing exactly where things are and being able to find them with ease. So, as you might have guessed, moving the MCC link and drop-down has been a bit traumatic for me (see image below).
While I’m sure that you have a good reason for moving the link, please at least warn me of such changes. Thank you.
Sincerely,
Robert
PS This post written entirely in jest. I really can handle a small change.
Guest Post – How to Increase Your AdSense Revenue With Your Content
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Provide More Content
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Provide High Quality Content
Of course, it will not matter how much content you provide if it is not of high quality. Visitors will likely be turned off by shoddy writing, and will be much more unlikely to click on any advertisement on your website. Well written content will interest your visitors in the advertisements, and they may even trust your website more if they feel that the writing was of a very high quality. Also, if your content is full of grammatical or spelling errors, AdSense will be unable to properly analyze it, making irrelevant advertisements much more likely.
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Last week Google moved the MCC link and drop-down box up to the top of the screen and now I'm seeing… [more]
PPC Aggregators Are Screwed
As usual, Google continues to change and modify their AdWords platform and policies. The newest change… [more]
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The other day a buddy of mine sent over the following screenshot: While the occasional PPC fail… [more]
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