For my 100th post on RighteousMarketing.com I agreed to give away a $25 gift certificate to one luck commenter on my blog. The goal was to reach 100 comments by the following Tuesday. In the end I fell short of my goal, but I did receive 70 comments on my post. I also learned a few things.
Mistakes I Made
The 100th Post/100 Comments ideas was really spontaneous, so as you can imagine I made some mistakes. First, I didn’t have a plan. When I try a similar idea in the future I will have a much clearer idea of what I’m offering, how it benefits my audience and a more specific tactical plan for promotion. Second, I didn’t involve as many people as I could have. At first I thought getting to 100 wouldn’t be that hard, so I didn’t tap some slower moving channels (LinkedIn and Facebook) early enough.
What I Did Right
First, I set a goal that required me to stretch and really work. 100 comments is a lot. More than I realized. But I wouldn’t lower the goal even if I had it to do over. Second, I found out the true measure of my best online friends. When I needed a hand they didn’t just leave a comment, they tweeted it out or told their friends. They went out of their way to help simply because I asked. Lastly, I was able to introduce new people to my blog. I’ve posted regularly since January and have great content. I write new content each week to help my readers learn more about PPC, internet marketing and me.
Again, a big thank you to everyone who commented. I appreciate your time and friendship. If I can ever return the favor, just ask.
PS I’m still hoping to achieve 100 comments on my 100th post, so if you didn’t get a chance to comment (or even if you did) please jump on over and drop a comment.
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