A successful search engine optimization effort begins with the code on your website and encompasses everything down to the anchor text of every link pointing to your site. The best part of on-page optimization is that you are entirely in control. To help you accomplish this task, I’ve found this very educational video by SEO Rapper. Check it out!
Archives for April 2008
So I’m browsing some stories on Digg and I see a headline about how Google made 450 changes to their algorithm in 2007. Of course you have to check the validity of these sorts of claims. A lot is said about the search engine algorithms, especially in the realm of SEO, but this one checked out. In an interview with Udi Manber, vice president of search quality at Google, published in Popular Mechanics, he disclosed that in 2007 they made over 450 improvements to the algorithm. Do the math and you realize that Google made more than 1 change every single day of the year. Being involved in the SEO industry as I am, this presents quite the problem. How do you try to hit a goal when Google keeps changing the target? This just reinforces the need for solid SEO techniques because you can’t count on Google.
Last week I started seeing this taunting message in my AdWords account saying how Google Conversion Tracking was now better than ever. Normally, I would jump for joy and count my lucky stars that Google was improving my user experience once again. However, on this occasion I chuckled and barely restrained myself from swearing out loud. Why?
Just as Google lauds its conversion tracking I am working with two different companies to get their AdWords conversion tracking to work right. One had been told by Google that tracking conversions over multiple domains (his shopping cart was on a separate URL from the main site) was broken in AdWords and wasn’t going to be fixed anytime soon. Use Analytics they said. But Analytics doesn’t track conversion to ad versions, so no more testing ad copy for conversion rate. Not even a sorry from Google on that one. The other company had the code installed correctly, was seeing the Google site stats image on the thank you page, but no conversions were being reported.
Fixed, but with no explanation.
The first company ended up moving their shopping cart to their main site to solve the problem. Thanks a lot Google. The second company bugged Google until they got an email explaining that conversion tracking was now working and that a test conversion performed by Google has been run. All better. But still no explanation of why it was broken in the first place. Do they realize that without all the time and effort put into verification, this company could have gone weeks with no conversion data? Poor customer service I say, and if someone important enough at Google reads this and wants to help repair their image, please post a comment and I’ll provide you my email.