I usually avoid politics in civilized conversation, but I believe that this deserves mentioning. Earlier this morning Sen. John McCain announced that he chose Sarah Palin, governor of Alaska, as his running mate. So why is this noteworthy for RighteousMarketing?

Strategy at its best

No doubt about it, this selection was highly strategic. The Dems just finished their convention which was as much about Hilary as it was about Obama, so he’s partially stealing their thunder with this announcement. Also, there are still a good number of hard-core Clinton supporters that aren’t sold on Obama because they wanted to see a female in the White House. So what does McCain do? He gives all those women a chance to put a woman in the White House. Sure it’s as VP, but don’t forget that McCain turned 72 today. The first female president would only be a heart beat away.