Tribes, the newest book from famed internet marketer Seth Godin not only preaches the message of being the heretic, but practices it as well. One of the first details you’ll notice about the book is the absence of chapters. That’s right, the entire book is simply a collection of sections, each with a bolded headline, that further the idea of tribes.
According to Seth, “Tribes are about faith – about belief in an idea and in a community.” He also proposes that anyone, anywhere, no matter their position or status can be a leader of a tribe. But though all have the potential, the world is in dire need of individuals to rise up and lead.
The book spends considerable time with the idea of heretics, those that are outside the mainstream and don’t accept the status quo, and advocates the idea that leaders of the most influential tribes will initially be viewed as heretics. I couldn’t agree more and I think that Seth Godin is a prime example of a heretic. Reading the book you can’t help but feel that Seth is not only describing himself, but trying to inspire others to follow his lead and find their own path.
Overall I thoroughly enjoyed the book. The 151 page format and small size made the reading quick and allowed Seth to make his point without beating the reader over the head with it. The examples in the book were short and effective. Seth Godin yet again delivers.