Literally, insecurity is the first deadly sin with which Google will tempt you. For example, let’s say you just started a website for your little boutique and you want to get some traffic. You decide to use AdWords since Google receives about 70% of all search traffic. You type “AdWords” into your Google search bar and click the first result which takes you straight to the AdWords home page. You see a login and right above it a very inviting button that says “Start Now”. Perfect you think as you click the button.
Starter Edition or Standard Edition?
You are presented with a decision. Do you choose the Starter Edition or Standard Edition? You don’t know so you read what Google has to say. Starter is “recommended for those who are new to Internet advertising” while Standard is “recommended for experienced Internet advertisers.” Easy enough you think. I’m new to this so I’ll go with the Starter Edition.
Though this sin is fatal, forgiveness can be obtained. I understand that you were only following the recommendation of Google, but your insecurity led you astray. Standard Edition is the correct choice because it gives you full (as full as Google gives) control over your accounts. As we continue discussing the 13 Deadly Sins of AdWords you will see that many of the techniques we will use are not available in the Starter Edition and that this sin would have had recurring consequences that would have fatally wounded your AdWords efforts.
Tell your friends. Spread the word. Don’t use the Starter Edition! And if you or your friends are guilty of insecurity, just keep reading because I’ll explain how to handle the Standard Edition and succeed with Google AdWords.