A few weeks ago one of my Twitter friends told me to follow @ObertoAlpha. No reason was given except the promise that I “wouldn’t be disappointed.” My curiosity was piqued so I threw a follow to @ObertoAlpha despite the fact that the account had only 50 followers and was a new account.
Hook A Twitta’ Up
Before I know it I get a DM from these guys congratulating me on being one of their 50 first followers and to send them my address for some free jerky. Hey, I love jerky and I love free, so I responded right away. My expectation was to get a little 1 or 2 ounce package, snarf it down and be happy. However, @ObertoAlpha doesn’t roll that way. They believe it’s “Go big or go home.” They live like an Alpha and this is what they actually sent.
The butcher paper packaging gave the feeling that you were about to grill up two fresh steaks from the local butcher and it wasn’t far from the truth.
Inside there were five 3.5 ounce packages of Oberto beef jerky in four different flavors, two coasters and a note explaining what it means to “Eat Like An Alpha”.
From Follower To Rabid Fan
This promotion was successful for many reasons. First, I’m writing this post! They could have made me jump through hoops or do a little dance to get free jerky, but they didn’t (though I would have done it). They gave it away and built the relationship. Second, they have an entire mini-site built around the “Eat Like An Alpha” concept. Lastly, they have continued to engage me with the same voice ever since. The messaging is always very alpha-like and I hit them back with very alpha-like replies.
If you’re sick of hearing about @ComcastCares and @DellOutlet as the models of successful business Twittering, give @ObertoAlpha a look because they were the ones who turned a follower into a fanatic.