One of my friends (in his late 20s) bought a couple pairs of orthopedic shoes a few months ago and since then has been receiving promotional offers from Haband.com. The target demographic for Haband is obviously the 50+ crowd and there marketing reflects it. However, the most recent promotion my friend forwarded to me was an epic fail.
My Beef With This Ad
Let me start by saying I understand the importance of custom messaging, but this crosses the line in my opinion.This is a refurbished computer (they call it “factory serviced”) that only has 512 MB of RAM and they have the nerve to say “Sells for $799.99 elsewhere”. If by elsewhere they mean 2005, sure. While I think the $299.99 price tag is a little overpriced my main beef with this ad is that it assumes older computer users don’t know anything about computers and attempts to exploit that fact to sell lame computers that will frustrate the owners with their lack of speed and capabilities. What do you think? Am I being too harsh on Haband?