You heard me correctly. Despite the fanboy love and media hype I intend to show you how humble PPC is better than the iPad.
iPad – Runs for 10 hours
PPC – Runs 24 hrs/day, 7 days/week, 365 days/year (or any combination of hours, days & weeks you choose)
iPad – Plug in through the proprietary Apple docking port
PPC – Plug into your Analytics for better metrics, connect it with your SEO and email marketing to improve copy or plug in through an API
iPad – Have a problem? Only Apple can fix it (that includes changing the battery)
PPC – Have a problem? Fix it yourself or have any company you want fix it
iPad – Name could be confused for a feminine hygiene product
PPC – Name can be misheard as “Paper Clip” instead of “Pay-Per-Click”
iPad – Maybe a few million users by this time next year
PPC – Millions of PPC ads are seen EVERY. SINGLE. DAY.
There you have it folks. What would you add?