Not to brag, but Robert Brady (yours truly) is now certified by Marketing Experiments in Online Testing.
The course involves 8 sessions covering all the basics of online testing, from formulating a research question to validating the results to interpretation. Flint McGlaughlin provides most of the training and his tone is so conversational that you almost forget it’s prerecorded. Most sessions include case studies to help you see the principles in action and a quiz to quickly test your mastery of the material. This was a big help for me since I totally botched the Session 7 quiz, causing me to go back and review the material again prior to the exam.
The exam is straightforward with two portions. The online portion is multiple choice & fill-in-the-blank questions to test general knowledge and the written portion has you go through an example optimization from start to finish. You demonstrate that you have mastered their methodology and can interpret results to produce a deliverable for a client.
Need Conversion Optimization Help?
Just a reminder, but this newly certified conversion optimization wizard is available for hire. Email me – robert “at” righteousmarketing.com – or reach out to me on Twitter – @robert_brady