Ever since June of 2008 (yes, 2 years ago) Facebook ads have allowed you to “rate” the ad. At first it was a simple thumbs up/thumbs down approach where you would then be prompted to select the reason for your rating.
Initially I believe this feedback was used primarily to punish ads that users didn’t like, thus helping Facebook promote a better user experience and keep a handle on “spammy” advertisers. However, the current Facebook ad ratings also promise that my ratings will help Facebook serve me more relevant ads in the future.
When Will Facebook Learn?
As a single male in my mid-twenties, I get targeted by every major dating site on the web. I understand that I match their demographic info, so I’ve been “rating” their ads as uninteresting or repetitive for quite some time. However, as you can see from the screenshots above (taken from my account today) I still see dating site ads. It drives me crazy. Facebook asked for my feedback, I gave my feedback with their promise to improve the relevancy of my ads, but I still get the same lame ads. Come on Facebook!