Just last week I wrote about Google Boost, the new “set it and forget it” PPC tool for small to medium businesses. I don’t advocate any internet marketing that is “set it and forget it”, but if you need help with PPC I just came across another option that might be more your style: SearchManager from American Express OPEN. I found out about them through this ad in LinkedIn.
What is SearchManager
From the site, SearchManager allows you to “Manage your pay-per-click campaigns all in one place – and improve results”. All the other copy on the site is equally generic in tone and content, but if you look closely at the site you quickly notice that the software is powered by Clickable. This became even more apparent in the product demo video where I saw the familiar red and yellow colors to indicate the urgency of recommendations. My best guess is that SearchManager is nothing more than a white-labeled version of Clickable (unless anyone knows more details and could make a comment?)
And What Is Assist?
What interested me more than the white-labeled Clickable was their Assist option. According to the site, “SearchManager Assist offers pay-per-click management services — whatever amount you need — to maximize your campaigns results.” Now this looks a little more interesting.
They have 3 service levels, Standard, Premium & Elite, that give you a little help and guidance all the way up to full-blown PPC management services. Again, they might simply be reselling Clickable services here, but it is an interesting play. The OPEN community is very targeted at SMBs and this announcement comes right on the heels of the Boost announcement. Evidently the SMB segment of the PPC industry is looking hot right now because there are some big players jumping in the pool.
What do you think about all this?