As a long-time Facebook user (I joined in 2005) I can remember when I saw the first PPC ads inside Facebook. There weren’t many and as a PPC wizard myself I was excited to put a few of my own ads out there. With the initial success Facebook decided to add more ads to the ever-changing interface. First is was putting two on the same page. Then it became three and now four. However, it isn’t the number of ads that I hate.
Back in 2008 Facebook quietly launched the feedback option on ads. At first it was like StumbleUpon and had a “thumbs up” or “thumbs down” which would ask you what reason you had for disliking the ad. Now they have a little “X” in the upper right hand corner and radio buttons for giving your reason. After giving them feedback they even give you this cute little message:
I love the customer interaction, but IT’S A LIE! I’m a 28 year-old guy who is single. I’ve set my relationship status to single. Therefore, I see ads for dating sites, dating sites, and more dating sites. Based on my ads there must be at least a bazillion different dating sites that feel I am exactly who they want on their site. Asian girls, girls who golf, christian girls, desperate girls. You name it, I’ve seen an ad for it. Here’s an screenshot from Dec. 7, 2010. Two days ago.
The only problem: I don’t use dating sites. So I give Facebook my feedback and hope for some different ads. Something I might be interested in. Every time I see that little message and have a little hope that my ads will improve. Do they? No. Facebook may get a lot of heat for their privacy settings and policies, but I would really like a little honesty. If you tell me that my feedback will improve the ads, please improve my ads.
When I was little, a common form of “brotherly love” was when my older brother pinned me down and started tapping me on the forehead. Not to hard, but over and over. The only way to get him off was to name 5 candy bars (or some similarly easy task when someone isn’t sitting on your chest tapping on your forehead). Of course I couldn’t think in those situations, so after a minute or so of tapping I would be released with a massive headache. I didn’t have a headache because he hit me hard, but because he kept tapping incessantly.
Facebook ads are the same way. I consistently have the same ads tapping on me. Over and over again, the same thing. And I’m not talking about a theme like dating. I’m talking about ads from the same website, pushing the same thing, often on the same page like so.
Yep, that’s two ads from the same dating site, on the same page, RIGHT NEXT TO EACH OTHER! You’re killing me Smalls. But it gets even better. Check this one out that I found on December 3, 2010.
It’s like Robert Kiyosaki took over my Facebook. Three ads in a row!
Come on Facebook. Help a brother out.