Over the weekend I got a bunch of great comments on my post about Why I Hate Facebook PPC Ads. So imagine the irony as I was looking at pictures of my cousin’s recent musical and I see that Facebook is now serving FIVE ADS!
Of course, this isn’t the first time that Facebook has shown 5 ads. Back in April of 2009 this format was seen in the wild and captured by AllFacebook.com. So I guess this is more like a resurrection.
Evidently Facebook has decided to take the shotgun approach to “relevant” ads. If you throw enough ads at the users, you might get them something relevant (even if it’s lost in the shuffle). Now the only question is how long before I see a page with 5 dating ads in a row?
Over the last 24 hours I’ve seen 5 and 4 at various times. Looks like Facebook is doing some testing on this.