No one is surprised when Google products show up as the top result for searches involving Google branded keywords. For example, here is the SERP for a search on the keyword “google adwords”:
As you can see, Google grants itself the top paid ad (with 4 sitelinks as an added bonus) for this search and relegates other advertisers to the right sidebar. No big deal. Run searches for other Google tools and you’ll see similar placement, but they always show up in the
barely visible, highlighted box that reads “Ad” in the upper right hand corner. However, I spotted an interesting result yesterday while searching.
Google Promotion – A New Class of Ad?
I was doing some research and using the “site:” search functionality in Google. First of all, I was surprised to see an ad at all because I couldn’t imagine a PPC manager in his right mind that would be bidding on “site:www.realestateproarticles.com”. However, if you look in the upper right corner of the highlighted box you’ll see the “Google promotion” text:
Obviously this is a different class of ad. But does Google pay for the click like everyone else? Would another advertiser actually show up if they were to bid on this extremely specific phrase? What do you make of it?