Warning: This is going to be somewhat of a rant. The other day I was reading an interesting blog post and noticed the following PPC ad:
Let’s do a quick analysis of this ad to see what Google’s motivation might be:
- Who are they targeting? Web designers. Specifically web designers that might be interested in giving their clients a coupon (but I’m guessing those same web designers, after going through training, would probably try to get a few extra bucks by managing their AdWords for them).
- What is the offer? AdWords coupons for your clients after completing Google AdWords training. I’m sure the altruistic web designers of the world have nothing better to do with their time than AdWords training to get coupons.
- WIIFG (What’s In It For Google?) – If you haven’t noticed, Google hands out AdWords coupons more liberally than AOL handed out CDs. This is their #1 customer acquisition strategy and having web designers pushing PPC is a great move because you know they a) have websites and b) are spending money on their websites. Well played Google. Well played.
Just last month I wrote a post on SmallBizTrends.com about the growing complexity of AdWords. Comments generally shared the same sentiment. Basically, the complexity of AdWords is becoming a problem for entry to AdWords.
I can almost see some mid-twenties marketing MBA at Google sitting in his/her office and having a Eureka! moment when he/she thinks “Why not give some training and coupons to web designers so they’ll sell AdWords for us? I’m a genius.” Does anyone else see the flaw in this thinking?