One of the main obstacles to overcome when developing a website is in setting it up to be user-friendly. Just about anyone can build a website with open source platforms such as Word Press or Joomla, but that isn’t effective in building a profitable e-commerce site.
When hiring a web development company to build a website, it is imperative to find one that will actually perform usability testing, also referred to as user testing, to gauge how well that site will perform for you in terms of real human response.
A true web development company will use real human subjects to see how well a site performs. For example, how many pages or steps will the visitor need to go through in order to complete the desired response which is most likely conversion to a sale? Performance is a key factor in setting up an e-commerce site.
How easy was it for them to perform the steps needed to navigate to the shopping cart? Are they making mistakes along the way? If so, are these mistakes being made by a great percentage of users? It is important to gauge accuracy – that is, the user’s accuracy, not the website’s accuracy. Remember, user testing measures how easy it is for visitors to use your site.
Another key aspect of usability testing is recall. After leaving the site, how much information does the visitor retain? Is it enough to bring them back again to review your products or services? In the same light, how sticky is the website? This is huge in terms of bounce rate and rankings with Google and other search engines. Does the person see the landing page and immediately move on to another site? If so, more work needs to be done on ‘stickiness.’
Finally, any good salesperson will tell you that eliciting emotional response to a product or service is vital to conversion. An SEO Preston web development agency building an e-commerce site needs to promote confidence in their client’s product, services and reputation. If the visitor does not feel this sense of security, he or she is unlikely to make a purchase.
All of this is measured through user testing and appropriate alterations can be made along the way. A professional web development company will offer this service as part of a package because this is ultimate difference between a profitable website which ranks highly and one that is merely taking up space on the web.
Bio: Custard Media are not only a digital marketing agency renowned for getting results, but are on the cutting edge of web development with the end-user in mind.