With effective optimization techniques video marketing can provide the benefit of soliciting significant traffic through the on-site search engines of video mega sites like YouTube, as well as external search engines like Google. In fact, if you use the right keywords and your videos get enough views it is relatively easy for them to appear at the top of the search engine for certain queries, especially if they’re instructional how-to guides, promotional videos for businesses, or reviews of a trending products/services. The following are the most important aspects to consider when optimizing video content to rank highly in Google:
Keyword Optimization in Titles and Descriptions
While a video’s title should be catchy and attention grabbing, it is also important for it to contain popular keywords that potential viewers would likely use to find the content the video portrays. A good way to get an idea of which keywords would be most effective is to research the topic your video pertains to and take note of the keywords that webmasters are using within articles related to the subject. Instead of simply transcribing the words contained within the video, you can use the description box to discuss what the video is about, using latent semantic indexing (LSI) techniques to include relative long tail keywords.
On-Page SEO for Embedded Video and YouTube postings
Posting your video on YouTube will give you a tremendous SEO head start, as there is an integrated YouTube search function within the Google search engine. However, diversifying your video distribution to Google Video, Yahoo Video, Metacafe, Vimeo, and other video sites is a great way to increase your outreach potential. Regardless of where you choose to post your video, you can use the description box to insert some informative keyword-containing content for further optimization. Embedding a video on your website and then writing an interesting article pertaining to the topic of the clip is an excellent way to attract bots and visitors to your site, your video, and your video site channels simultaneously. When you’re posting content on video sites don’t forget to use at least 5 to 10 tags, as this will result in more hits within the on-site search engine.
Off Page SEO Using Anchor Text
Another way to get a video to rank highly within Google is to post a large number of back links to it on a diverse network of external sites. When doing this you should use keyword-containing anchor text within the hyperlink that leads to the video page, as this will cause search engine bots to associate this video with the target keyword. Furthermore, linking to your video from external websites is a great way to attract additional viewers, a beneficial plus since the number of views a video receives directly relates to whether it is able to rank at the top of the SERPS.
Bio: Content provided by Vidify, a UK-based digital agency specializing in video production and marketing.