If you’ve ever needed to make several changes at once in your AdWords account, you know how much copy/paste can help speed things up. However, this functionality was previously only available in the AdWords Editor (or Excel). No longer.
I was greeted by the following friendly pop-up message the other day:
As you can see, it points to the Edit drop-down box and states the following:
Copy entire campaigns, ad groups, keywords, and ads in just a few clicks — or use keyboard shortcuts!
Clicking on the Edit drop-down reveals the following new options:
While I’ll likely continue using AdWords Editor for this type of work (so I can review it before it goes live), this is a major upgrade to the interface and should be a great benefit for smaller advertisers who use the interface regularly.