As I was browsing my #ppcchat column in Tweetdeck the other day I came across this screenshot from Josh Leibner:
— Josh Leibner (@JoshLeibner) August 19, 2016
As you can see, AdWords seems to be testing a call-only format where they add the company name to the title along with the phone number. The Display URL and description remain the same and the prominent “Call” CTA is still there, so it’s somewhat of a small change. However, I really like it because the call-only title format with just “Call XXX-XXXX” always seemed sub-optimal to me. Why couldn’t there be a keyword rich title like before and just have the CTA show them the number? Very few people care about whether it’s local or an 800 number anymore so I see this as an improvement. What do you think?