Whether you run a big or small business, email newsletters are an important way to engage with your customers and persuade them to buy your product or service. When written properly, they can build customer loyalty to your brand and increase sales significantly. But if done with lack of thought, they can annoy your customers and make them avoid your business next time they need to make a purchase.
To avoid issues, follow our top 7 tips to utilize your E-mail Marketing Newsletter and watch your sales grow:
1. Email the right people.
Only email people who you think will be interested in your products. If you email the whole of the Internet, around 99% of those that will receive it will have no interest in what you’re selling. The annoyance caused to them could give you a bad reputation and discourage actual customers from buying from you. When someone has bought a service or product from you in the past, remember to add their email address to your subscription list.
2. Grab the reader’s attention with your subject line.
Many people won’t have time to read through all of their emails every day so make sure yours doesn’t get overlooked. Make sure you persuade your potential customer to open the email by fitting the most interesting part of your message in the subject line. Avoid clichés like “monthly newsletter” or “save money now” as they won’t stand out from the crowd.
3. Name your customer.
One way to make sure you grab your reader’s attention is by including their first name in the subject line of your email. The reader will realize that the email has been personalized to meet their needs and they won’t mistake it for a spam message. This can be easily done and is one of the best ways to significantly improve traffic to your website.
4. Choose the right day of the week.
There are certain days where people have more time to check their emails than others in the week. People are generally busier on Monday mornings and less likely to be checking their Inbox at the weekend. With this in mind, Tuesdays and Wednesdays are often the best days to send an email out.
5. Be consistent with the time of day you send it.
If you regularly send out information to your subscribers, pick a time of day to send the email and stick to this time every week. This regularity often means that the potential customer will be expecting your email and be happy to take time to read it when it arrives.
6. Be accurate.
There is no worse sin in e-mail marketing than sending false information to your customers. They could become angry if they go to purchase a deal you have emailed them about and find out it doesn’t exist. Make sure your links work too, as you will lose any customers who click on a link to find it doesn’t take them to the page you promised. Errors like these, as well as bad spelling and punctuation, will make you look unprofessional and put customers off.
7. Let them leave when they want.
Although you might not want to let a potential customer go from your e-mail subscription list, it is important that there is a simple way for them to leave when they want. If you continue to email them about products or services they are not interested in, you will just anger them and they will be even less likely to use your business in the future.
Using the tips above can help you build strong email marketing newsletters your customers will enjoy.