Last Monday Paul Broomfield sent out a tweet asking if anyone had any experience with 7Search as a PPC engine. I just happened to be experimenting with it myself, so I sent out the following reply:
After this little exchange I had a few others chime in asking about 7Search. It seems that quite a few PPC managers are aware of the platform, but most seem to still be wondering if they should try it. I think that Roger Sikes summed it up best with the following tweet, which I will answer with this post:
Initial Impressions of 7Search
- Interface – It has a distinctly AdCenter feel to it. Gridlines everywhere and it’s laid out like an Excel spreadsheet. Very utilitarian.
- Keywords – The keyword research tool is pretty basic. It give you search estimates that (so far) have been pretty accurate and tells you what the top 3 placements are bidding. A little Overture-esque. However, there are a lot of really weird keywords that show up. I’m not sure where they come from, but they even show some volume.
- Ads – As far as I can tell, you can only run one ad in a campaign (ad groups don’t seem to exist). If someone knows how to get a 2nd ad rotating, drop a comment.
- Bids – Roger was right, the clicks are cheap. Most of them you can get top placement for under $0.10 and for many keywords it doesn’t look like anyone is bidding at all.
- Conversions – Two points for Roger because there haven’t been a lot of conversions. On the other side of the coin though, we HAVE seen conversions.
The jury is still out.
The clicks are cheap and the conversions are low, but I’m not going to throw the bathwater out yet. A few minutes here and there to tweak bids and edit/update keywords and I will report back to everyone once I reach a final decision.
PS If you were good at the click arbitrage game back in the early days of AdWords, this might be the engine for you.