As I’ve chronicled on several occasions, Google has a vested interest in getting people to click a paid result instead of an organic result. Therefore, it should come as no surprise that the latest news from the AdWords team gives more real estate to PPC and less to SEO. So what’s new?
Show BOTH sitelinks and location extension
In the words of Google:
Location extensions can now be shown alongside one-line sitelinks in text ads (on desktop and laptop computers) and will continue to show with two-line and three-line sitelinks.
Larger maps for your location extension
Just how large? Allow this beautiful example from the AdWords blog demonstrate:
Yep, it’s nearly as big as the entire column of organic results. Now that’s what I call a land grab! So, if you haven’t already put in the time to utilize all available ad extensions in Google, I would advise you to put it on the to-do list and get it done now.
Photo credit – danperry.com