September 2, 2014

AdWords Offering to Set Up First Campaign for You

AdWords is famous for saying that you can reach millions of potential customers in just 5 minutes. They have taken every step possible to make signing up easy. Now, they appear to have taken it even further:

AdWords Free Campaign Setup

As you can see, Google is actually giving you a phone number for a free consultation and offering to set up your first campaign for you, FREE!

Why now?

Google is somewhat famous for not having good customer support. Sure their products are free, but if you needed help good luck actually getting a person on the phone (unless you had an account rep, which translated to “if you spend enough money”). Now they are volunteering to talk to you and even lend a hand?

This is all about the money. AdWords is the engine that drives Google’s profit. Google obviously is looking for some more revenue, so they will help advertisers set up new accounts. Pretty simple.

My only concern is the quality. I have gotten quite a few campaign and ad groups from Google reps and I haven’t been impressed with the results. They group the keywords tightly (good) and use the keywords in the ad copy (also good) but they don’t usually do enough research to write compelling ad copy. You get cookie cutter ads that get decent CTR and send generic traffic to your homepage. Not a real recipe for success.

Has anyone out there took them up on this deal? How did it go?

About Robert

Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

Comments

  1. This is most definitely about them trying to create accounts for Small businesses that can run longer. Because too many small businesses try to manage these search accounts themselves without really knowing what they are doing accounts get turned on for short periods of time before a small business decides it isn’t working and they need to stop spending. This translates to very little lifetime value from small business customers.

Google+