The other day I got an email from a client who was having a tough time finding the geographic data for their AdWords campaigns. Upon investigation I saw that Google had changed the interface. That inspired this post and I have included screenshots as well.
Go to a campaign and click the Setting tab.
Click the “Locations” button below the tab.
To the right of the red “+ Locations” button you’ll see a drop down for “View location reports”. Click the “Where your users were” option.
Check the box for United States
You can check whatever your main country is, but don’t be surprised if you see people outside your geographic targeting here. Often the option to include people showing intent for your location are included, meaning that they are physically outside the geographic targeting but searched in such a way that your ads were triggered as relevant.
Click the “View: Country” drop down and select the level of granularity you’d like to see