April 24, 2014

BingAds Accredited Professional Program Now Free

BingAds Accredited Professional

BingAds often gets viewed as the red-headed step-child of the PPC industry, but they try really hard to win us over. The latest case in point arrived in my inbox today.

Accredited Professional Program Is Now Free

From the body of the email I received:

Our accreditation exam has moved to a different platform that is easier to navigate. A score of 80 percent on the 100-question exam is still required to achieve Accredited Professional status, but now we offer the exam at no charge.

So there you have it folks. You can now go and get BingAds Accredited for free (unlike AdWords and their $50 fee every year).

About Robert

Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

Comments

  1. I actually like having a program that people have to pay to take. By not charging anything the value of being accredited diminishes as anyone can take it without studying or becoming very familiar with BingAds. It will become more and more common and thus less and less distinguishing for people or agencies who are certified. I’ll admit you still have to pass the test and that takes some preparation, but I think a small fee weeds out some unqualified people.

  2. Luke – that’s a good point and I’m sure Bing thought of it. However, they’re desperate to get more people using their platform and that sounds like the kind of problem they’d like to have.

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