Google is always looking for ways to make more money from advertisers. Whether that’s enhanced campaigns or the Search and Display Select campaigns, their quarterly profits would indicate that they are really good at it. This story is a new way Google is trying to squeeze more money out of advertisers.
AdWords Really Wants You Advertising in Mobile Apps
The other day I was looking at the performance of a Remarketing campaign for one of my clients. They have an audience of 3,500 people, so it wasn’t getting many clicks or spending much money…until May 30th! Check the graph:
The “flat” line preceding this event is actually 2-3 clicks/day, but the scale makes them pretty much disappear. There is a little blip on May 28, but then on the 30th things go bonkers (who pushes code live right before the weekend? Evidently Google when they’re trying to pull a fast one).
Upon investigation I see tons of mobile apps clicks showing up in my placements. And as usual, they’re total garbage:
Interesting. I wasn’t showing up on stupid apps before. What changed?
Google Now Shows Larger Image Sizes in Mobile Apps
The majority of clicks came from our 728×90 and 300×250 image sizes that previously hadn’t been showing up in mobile apps.
My hypothesis is that Google changed their system to either resize these larger images or became more liberal with the serving of these ads on larger screens such as tablets. Have you seen something similar? Drop a comment below. I’d love to get some confirmation that I’m not taking crazy pills here.
And as always, to prevent these terrible mobile app clicks, add adsenseformobileapps.com as a negative placement.