The Evidence

iPad – Runs for 10 hours
PPC – Runs 24 hrs/day, 7 days/week, 365 days/year (or any combination of hours, days & weeks you choose)

iPad – Plug in through the proprietary Apple docking port
PPC – Plug into your Analytics for better metrics, connect it with your SEO and email marketing to improve copy or plug in through an API

iPad – Have a problem? Only Apple can fix it (that includes changing the battery)
PPC – Have a problem? Fix it yourself or have any company you want fix it

iPad – Name could be confused for a feminine hygiene product
PPC – Name can be misheard as “Paper Clip” instead of “Pay-Per-Click”

iPad – Maybe a few million users by this time next year
PPC – Millions of PPC ads are seen EVERY. SINGLE. DAY.

There you have it folks. What would you add?

A Message

As Steve prepared to sleep in his ridiculously expensive house he thought he heard a noise. It was his iPhone notifying him of an email. He quickly tapped the screen to reveal this message, “You’ve become the bad Apple in the barrel. Three ghosts will visit you tonight and show you the error of your ways. -Bill Gates”

A Visitor

“Hmm. I thought Bill was saving the world,” Steve thought to himself. However, he quickly shrugged off the mysterious message and hopped into bed. Sleep did not come quickly enough as a slight breeze was soon felt across Steve’s face, an odd occurence with his fully climate-controlled house. As he sat up to see the cause of this anamoly he discovered it’s source to be a computer, hovering a few feet in the air, that looked strangely familiar. “Lisa?” he said?

Lisa

“Yes, I am Lisa, the ghost of Apple past. I have come this night to show you how it all began, and, more importantly, to show you where it went wrong. Click the “Apple past” icon on the screen and we’ll begin.”

 To Be Continued …