February 9, 2012

Traditional or Executive MBA – What’s Your Poison?

GUEST POST:

An MBA is one degree that pays you rich dividends, especially if you’ve earned one from a prestigious school that has a good program on offer. It takes up around one or two years of your time, and is useful for both the young and the not so young. It is popular with both new graduates and people who have been in the business world for some time. And it helps improve your analytical, logical and decision making skills.

An EMBA or Executive MBA is a similar program, but one that is shorter in length and meant for executives who have been in the business world for some time and have some experience under their belts. It has its own advantages, but the general perception is that it is tailored to suit people who are already in positions of responsibility.

If you’re wondering which of the two degrees will work for you, take into consideration the following points before you make your decision:

  • If you’re fresh out of college, it’s best to go for an MBA. You would not qualify for an EMBA which often requires at least three years of work experience.
  • If you don’t have time on your side, you’re better off going with an EMBA. If you cannot take time off from work or if you don’t want to spend two years on a degree course, an EMBA would do just as well as an MBA.
  • If your company is sponsoring your degree, you’re most likely going to have to take an EMBA course, because this is often custom-designed for working executives.
  • If you want to study a comprehensive course, you’d do well to choose the MBA because the coursework is more detailed.
  • Depending on the school you choose, some EMBA programs are very hastily put together and often resemble MBA programs hacked and joined together here and there.
  • EMBA classes often have fewer students.
  • If you’re a mature adult, you may find an MBA class filled with typical college students who may not be as serious about the degree as you are.

No matter what your choice of degree, ensure that you choose a good school, because at the end of the day, your degree is only as worthy as the reputation and legitimacy of the school you choose to earn it from.

This guest article was written by Adrienne Carlson, who regularly writes on the topic of online executive mba programs. Adrienne welcomes your comments and questions at her email address: adrienne.carlson1@gmail.com

100th Post Giveaway

At the beginning of the year I set a goal to blog twice/week, every Tuesday and Thursday. While I haven’t been perfect, I have been pretty good and this is my 100th post. Since it is also the 1st of October and the weather is very fall-like as of yesterday I want to do something special to say “Thank You” to my readers.

$25 Amazon Gift Card Giveaway

What: I will give a $25 Amazon Gift Card to one reader of my blog.

How to Enter: Leave a comment on this blog post (I’ll contact you via the email address you give on the comment.)

When: I will pick the winner and post it on Tuesday October 6th.

Get an extra chance to win: Tweet about my giveaway using the hashtag #righteousmarketing and you double your chances of winning.

Geriatric Marketing #Fail – Haband.com

haband-laptop

One of my friends (in his late 20s) bought a couple pairs of orthopedic shoes a few months ago and since then has been receiving promotional offers from Haband.com. The target demographic for Haband is obviously the 50+ crowd and there marketing reflects it. However, the most recent promotion my friend forwarded to me was an epic fail.

haband-laptop

My Beef With This Ad

Let me start by saying I understand the importance of custom messaging, but this crosses the line in my opinion.This is a refurbished computer (they call it “factory serviced”) that only has 512 MB of RAM and they have the nerve to say “Sells for $799.99 elsewhere”. If by elsewhere they mean 2005, sure. While I think the $299.99 price tag is a little overpriced my main beef with this ad is that it assumes older computer users don’t know anything about computers and attempts to exploit that fact to sell lame computers that will frustrate the owners with their lack of speed and capabilities. What do you think? Am I being too harsh on Haband?

What To Do In Dallas?

This weekend I will be in Dallas, Texas. The main reason is to see my BYU Cougars play the Oklahoma Sooners on Saturday in the new Dallas Cowboys stadium. However, I have some extra time to enjoy the area and I need advice on what’s must-see in Dallas. Here is what I’ve been told so far:

  • Six Flags over Texas
  • Hurricane Harbor
  • The place where Kennedy was shot
  • The cattle yards

Are there any companies that would entertain a blogger? Any tweetups going on in the area? Leave me a comment with your suggestions and I’ll report back next week. Thanks.

Upgrading to WordPress 2.8.4

After a long bout with procrastination I finally have updated to WordPress 2.8.4 (from an earlier release that I’m embarassed to say.) Yes I know that I should have updated a long time ago when 2.7 was released. I understand all about the security issues and how vulnerable my blog was for these many months. So what took me so long?

No Pain!

Despite the many blog posts telling me how insecure my old install was and how much more secure the new WordPress was, I felt no pain because nothing went wrong. My blog wasn’t hacked and frankly, I was pretty comfortable in the old interface. Not to mention that I had to backup my files, download the new install, alter the new config.php file and then FTP up all the appropriate files without axing my content. All this pain for what? My blog would look exactly the same and I would have to learn a new (uncomfortable) interface. I seemed like the pain was all related to the upgrade with no payoff at the end.

So I got to thinking: “This seems just like marketing.”


So often customers are in the same boat I was. They know they should do it (buy your service or product) and would do so if it were easy, but they don’t because it takes time and effort without any immediate gratification. So what are you doing to get them over the hump?

Do you make the process easier?

Do you offer some type of reward at the end of the process?

What else could you do?

Why the Microsoft Zune Just Will Not Die!

Disclaimer: I am extremely anti-iPod (really it’s more anti-iTunes because of the DRM) and am the proud owner of a 1st gen, brown, Zune 30GB.

Ever since its introduction the Zune has been the subject of ridicule from most of the world because it was made by the ultimately uncool Microsoft. Many viewed the device as another Microsoft attempt to buy their way into a profitable market (mp3 players) and crush everyone in their path. Of course that wasn’t going to work since Apple had already achieved a Windows-like monopoly on the industry, but despite what most would consider a failure slow moving effort Microsoft has continued to update and launch new versions of the device.

Why Won’t Microsoft Just Give Up?

First, Microsoft is extremely well-funded thanks to Windows and their software. Therefore they can shrug off the hits like a heavyweight champ. Second, the Zune is actually a pretty damn good device. Most won’t remember this, but when the original Zune launched, Apple got a case of big-screen envy that really pushed the iPhone/iPod touch development up a notch. Watching video on my 1st gen Zune 30GB is still a very pleasant experience made all the more pleasant thanks to the price tag.

Now for the real reason the Zune won’t die (drumroll please) — the Xbox.

Yes, that’s right, the Xbox. Sony has fallen on its face with the PS3 and while the Wii has sold millions of units (I enjoy playing Wii as much as anyone), for serious gamers and techies, the Xbox is the gaming system of choice. Add in the Xbox Live feature and you have a pretty sweet gaming setup. If you doubt, just check out the recent numbers: 30 million Xbox 360s sold and 20 million Xbox Live subscribers. But how does that save the Zune? Say hello to the Zune HD.

Zune HD

The Zune HD, as described on Yahoo, will include a 3.3 inch OLED touchscreen, output in HD, HD radio receiver, built-in Wi-Fi, full-screen web browser and FULL INTEGRATION WITH XBOX. This isn’t just a sissy product tie-in. Xbox users will be able to stream Xbox Live content right onto their Zune HD. You may as well call it the Xbox handheld because that is effectively what you’ll have. Watch out Apple, the Zune will see your bet and is raising all in.

Blogging like Chris Brogan (About the Death of MySpace)

Chris has a great blog and one of the few blogs I read regularly. However, as I sat down to write a blog for today I really came up blank. I know Chris has published numerous posts that give you ideas to post about, but I decided that I would just write a blog similar to many I’ve read on his blog. Two main steps are required:

  • Bring up a good, thought-provoking topic
  • End the post by asking people what they think about the thought-provoking topic

Here goes:

When Will MySpace Die?

For me MySpace died a couple of years ago when I left the network, canceled my account (no small feat by the way) and moved over to Facebook. I know a lot of friends who have followed a similar path and I know some who have stayed true to their first love MySpace. However, it got me thinking. MySpace is still a huge social network, especially in the US. Facebook, for all the positive press just recently passed them in US visits. While dead to me, MySpace is very much alive to millions of people.

Many people have discussed what happens to an individuals online identity after they die. Who has the right to cancel or take over accounts? Can you bequeath them to an heir? All good questions, but an even bigger question is, What do you do with a dead social network? The users won’t all disappear at once, but if MySpace goes belly up, what happens to the remaining users? The content? What do you think?

PS If you actually read this Chris, I would love to see your thoughts in the comments.

Web Ads Getting Savvier

star-trek-yahoo-ad

As I was browsing the internet last week I came across a very normal occurrence (an ad for the upcoming Star Trek movie) that was unique as far as I can remember. This ad, which I have included below, was unique because it very clearly states “You Will Not Leave Yahoo!”


Yahoo Star Trek Ad

This type of ad has been around a long time, but this is the first time I remember the ad telling me that I would not be taken off-page if I wanted to see the movie clip. Of course I watched the clip without leaving Yahoo and last weekend I saw Star Trek (great casting, 4.5 out of 5 stars from me).

Are Advertisers Getting Smarter?

For many this may seem a trivial detail, so insignificant that it is the smallest font in the ad. However, I believe it shows that advertisers have wised up about user behavior.

  • Users are increasingly blind to advertising in general which has led to more rich ad formats that actually deliver value (a movie clip) right in the ad.
  • Users don’t trust advertisements because they don’t know where the click will lead. This ad resolves that fear by letting you know that you’ll stay within the safety of the Yahoo homepage.

Congratulations to the ad team that put this together. Keep it up (but don’t get carried away and think you can start putting email capture forms in ads).

Who is Kindle’s #1 Enemy? Publishers

I am the proud owner of a version 1.0 Kindle. Yes, that’s right, the boxy-looking one with the square corners, the funny angled keyboard, and the too-big page turning buttons that lead to numerous accidental page turns. While I wish I had a 2.0 or a DX, I am still very happy with my purchase (the $50 off courtesy of Oprah didn’t hurt). I forked over the $309 for a couple reasons.

  • First, I have moved a lot and will move a lot in the future and my humble book collection is a PITA to move. With a Kindle my library won’t add another pound.
  • Secondly, I now can buy newly released books for just $9.99 (sometimes less) and get them delivered instantly. No trip to the book store. Instant gratification.
  • Thirdly, out of copyright books by classical authors like Dickens, Dumas, Shelley, etc. are totally free. My classical collection has grown exponentially since I got a Kindle.
  • Lastly, the mobility is fantastic. I can take all my books on a trip. I can instantly begin rereading one of my favorites.

Enemy #1: Publishers

Let me explain the experience that led me to this conclusion.

Dan Schawbel recently released a new book titled “Me 2.0: Build a Powerful Brand to Achieve Career Success”. Since Dan Schawbel is considered the go-to guy for Generation Y personal branding I figured it would be a good read that would be applicable to me (we’re pretty close in age). So I searched for the book on Amazon (on my Kindle of course) and couldn’t find the book. I then went to the web and discovered that the book was indeed available, but not for Kindle.

“Are you kidding me?”

This is a book for Generation Y, with 2.0 in the title, and it isn’t available for Kindle? I tweeted @DanSchawbel a couple times and dropped a hint on TechCrunch about the fact figuring he was responsible. However, Dan got in touch with me and informed me that while he had wanted it to happen, his publisher wouldn’t do it.

Why Not?

Dan didn’t answer this question because I’m sure he appreciates his publisher a lot. However, I don’t think it’s too hard to figure out. It’s all about the Benjamins. Kindle books sell for $9.99, the book goes for $16.95.

I know this sounds like a rant because it pretty much is. However, let me make my point very clearly: I will not buy this book until it is available on Kindle (and if you know Dan’s publisher, pass on the message).

Verizon Wireless Newsletter – Fail!

verizon

To help you understand where I’m coming from, know that I was NOT an English major in college. I didn’t even take a class from the English department while in college (tested out of freshman English and took my junior writing class from the business school) yet this glaring typo was obvious to me within the first 10 seconds of scanning this email.

verizon wireless typo

My Advice To Verizon

Dear Verizon,
In the future I recommend that you hire a recent college graduate with an English degree to read your newsletters before sending them to thousands of customers. Notice I did not say edit, I said read. Very slowly and very methodically. This simple activity will catch such errors as displayed above. Oh, and you may send my consultation fee for this advice via Paypal. Thank you and have a nice day.