Dear Carol Bartz (or your assistant who actually might look at what people are saying about the company),

Congratulations on being named CEO of Yahoo. With the numerous stories published about Yahoo I am grateful that the compulsory CEO head shot features your pleasant smile instead of Jerry’s goofy smile. If not for the reports that you swear like a sailor I could almost visualize you bringing a plate of fresh baked cookies to the boardroom for meetings.

Now I realize that you have a pretty major monkey on your back courtesy of Mr. Yang. Everybody knows that the Microsoft offer last year would have been stealing money, but unfortunately Jerry didn’t take it. Now Microsoft is knocking on the door with a much less attractive deal. However, I believe that selling search is in your best interest, and I’ll give you 3 reasons why:

Why Yahoo Should Sell Search

1. Improved Interface – Ask any PPC manager handling Google, Yahoo and MSN and they’ll tell you that your interface is the hardest to use.
2. Desktop Editor – Presuming that you actually want your advertisers to have large accounts that spend lots of money, the Microsoft adCenter Desktop will let those advertisers easily handle large accounts (myself included).
3. Money – Microsoft is already dumping millions into search to compete. You still have nearly 20% of search and Microsoft will pay dearly to become a legitimate competitor in the space.

So there you have it Carol. Have an intern or assistant pretty that up with a nice slide deck and you’re ready to pitch to the board.

Best Regards,

Robert Brady

PPC Wizard