http://righteousmarketing.com/chain-of-relevancy-in-ppc Sat, 11 Feb 2012 01:31:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://righteousmarketing.com/chain-of-relevancy-in-ppc/comment-page-1#comment-976 Righteous Marketing » Blog Archive » Creative Relevance in PPC Ads Thu, 15 Apr 2010 14:54:24 +0000 http://righteousmarketing.com/?p=9#comment-976 [...] Every PPC campaign has a handful of top-performing keywords. You know, the 20% of your keywords that deliver 80% of the results. Take these keywords and place them in very tightly themed ad groups (like 2 or 3 keywords/ad group). Then right static ads using the keywords directly. This will ensure relevancy and allow you to put 2 or 3 relevant mentions in the ad (headline, ad copy, even the display URL). With a highly relevant ad, you can then work on your landing page to make sure you’ve established a strong chain of relevancy. [...] [...] Every PPC campaign has a handful of top-performing keywords. You know, the 20% of your keywords that deliver 80% of the results. Take these keywords and place them in very tightly themed ad groups (like 2 or 3 keywords/ad group). Then right static ads using the keywords directly. This will ensure relevancy and allow you to put 2 or 3 relevant mentions in the ad (headline, ad copy, even the display URL). With a highly relevant ad, you can then work on your landing page to make sure you’ve established a strong chain of relevancy. [...]

]]> http://righteousmarketing.com/chain-of-relevancy-in-ppc/comment-page-1#comment-850 PPC Message Match: Consistency Leads to Conversions | Justin Freid Media Wed, 17 Mar 2010 23:42:16 +0000 http://righteousmarketing.com/?p=9#comment-850 [...] ad copy and landing page build on each other progressively and intuitively. The end result is a chain of relevancy which helps the searcher progress from their search term to a compelling, benefit-driven ad to a [...] [...] ad copy and landing page build on each other progressively and intuitively. The end result is a chain of relevancy which helps the searcher progress from their search term to a compelling, benefit-driven ad to a [...]

]]>