Comments for Righteous Marketing

Comment on PPC Bounce Rate: What It Tells You by Matthew Umbro

Matthew Umbro — Thu, 18 Mar 2010 17:53:32 +0000

Hey Robert,

I was actually thinking about this very topic the other day. For B2B sites I’m not entirely convinced that bounce rate is a bad thing. Usually you are sending the user to a landing page honed for lead generation (ie: download this whitepaper, webinar, etc). If 10 users click your ad and 8 of them bounce while 2 convert you still have a conversion rate of 20% (with a bounce rate of 80%). Obviously you should continue to make sure your ads relate to your landing pages, but you are seeing a good conversion rate.

Additionally, even when I tell users within the ad that they should sign up for this whitepaper I still see some high bounce rates, but also good conversion rates. But alas, conversion rate can always be better.

Comment on Utah PPC Management by PPC Message Match: Consistency Leads to Conversions | Justin Freid Media

PPC Message Match: Consistency Leads to Conversions | Justin Freid Media — Wed, 17 Mar 2010 23:48:44 +0000

[...] – Robert Brady has worked in the PPC industry for over 5 years and currently offers PPC management in Utah. He can be reached via email (robert@righteousmarketing.com) and Twitter @Robert_Brady. Share and [...]

Comment on Chain of Relevancy in PPC by PPC Message Match: Consistency Leads to Conversions | Justin Freid Media

PPC Message Match: Consistency Leads to Conversions | Justin Freid Media — Wed, 17 Mar 2010 23:42:16 +0000

[...] ad copy and landing page build on each other progressively and intuitively. The end result is a chain of relevancy which helps the searcher progress from their search term to a compelling, benefit-driven ad to a [...]

Comment on Mobile PPC On The Rise by Matthew Umbro

Matthew Umbro — Thu, 11 Mar 2010 17:45:13 +0000

Hey Robert,

I’m most excited about the click-to-call phone function. I haven’t seen too much activity from mobile phone users in terms of searches. And when clicks do occur few conversions are occurring. Additionally, in viewing my clients’ analytics there isn’t enough traffic to justify creating mobile sites.

Click-to-call is great because it gets the phone number out there and makes it easy for the user to click (tap).

Comment on Mobile PPC On The Rise by Mel66

Mel66 — Thu, 11 Mar 2010 17:41:45 +0000

Hi Robert, interesting post. I blogged on this very topic yesterday, with a slightly different take: http://beyondthepaid.blogspot.com/2010/03/ppc-campaigns-on-mobile-devices-good-or.html.

In general, I agree with you – but it does depend on the advertiser.

Comment on Price Anchoring: Are You Doing It? by Priyanka D

Priyanka D — Thu, 11 Mar 2010 08:43:49 +0000

This is true.. this is why when targeting a market its important to understand where they are coming from and what their anchor might be.

Comment on 2010 Goals for Righteous Marketing by Wanted: PPC or CRO Guest Posts | Righteous Marketing

Wanted: PPC or CRO Guest Posts | Righteous Marketing — Wed, 10 Mar 2010 15:58:50 +0000

[...] I reviewed my New Year’s resolutions (yes, I do those) and realized that I was falling behind on my goals for Righteous Marketing. [...]

Comment on Price Anchoring: Are You Doing It? by Robert Brady

Robert Brady — Tue, 09 Mar 2010 18:32:48 +0000

Right you are Slice. #fixed

Comment on Price Anchoring: Are You Doing It? by Slice

Slice — Tue, 09 Mar 2010 18:28:10 +0000

Very informative information. I think this: “LotusJump Pro may be the best value, but it looks expensive compared to Pro.” should read like this: “LotusJump Pro may be the best value, but it looks expensive compared to BASIC.” Still great article.

Comment on Price Anchoring: Are You Doing It? by BizSugar.com

BizSugar.com — Tue, 09 Mar 2010 17:20:49 +0000

Price Anchoring: SEOmoz and 37Signals Do It; Are You?…

Anchoring has a large effect on how we perceive value. SEOmoz and 37Signals use it to their benefit. Could you?…