The other day my 28 year-old friend received a direct mail piece from Haband. For those of you unfamiliar with the brand, they provide clothing and shoes for retirement-aged men. So what do you think when you see this ad?
I don’t know about you, but socks weren’t the first thing that came to mind.
Direct Mail #Fail
April 29, 2009 By
About RobertConversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.
Thanks for dropping by. Anything you’d like to read in particular?