July 24, 2014

Facebook Ads Pro Tip: Use Correct Grammar

Over the weekend I was accosted by the following Facebook ad:

Bad Grammar Ad

Where to begin with this grammatical train wreck? Let’s do a little play-by-play:

  • “Get Girl Love Hiking!” – Is it supposed to be 2 sentences? Get Girl. Love Hiking. Because that would at least be a benefit (Get Girl) and then they’re just trying to build a little rapport. Right?
  • “Wanna get a girlfriends that like hiking?” – Yes, I want a girlfriend (in the committed relationship kind of way) but I don’t know if I could handle more than one. Newsflash: “a” is a singular article. You actually could have saved characters by getting this right.
  • “Only on meetsinglesonly you can get that!” – Why are you adding your URL here? It’s already right below your title. #wasteofspace

At least they did get a clear CTA in there with the old classic “Click here!” It almost makes the ad passable, but not really.

About Robert

Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

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