Get Social With Twitter

This post is NOT another blog post to convince you to use Twitter or how to get started if you’re a noob. You might say this post is about advanced Twitter tactics, but I would say it is just plain old common sense.

It’s Who You Know

Hopefully I’m preaching to the choir, but Twitter is a fantastic tool. It allows you to hear what people are saying about you as if you were right there listening over their shoulder and to respond in a measured way. So ask yourself, what could you do if given the opportunity to hear what people are saying about you? Twitter can help you do that.

Now Get Social

Here we step it up to the next level. Monitoring the discussion and participating in the discussion are great, but this is a somewhat passive form of communication. What more could you do? My recommendation is to actively engage people. Arrange a Tweetup in your area where people can get together and meet the person behind the Twitter handle. Actually shake some hands and have some small talk. They don’t live in your area you say? Email or snail mail them a coupon or promotional item to increase their interaction with your brand.

In a nutshell what you’re trying to do is strengthen the connections you’ve made via Twitter by engaging on a different level and through a different medium. I love my Twitter buddies, but meeting them in person is infinitely more valuable in my eyes because I get a sense of their mannerisms, peculiarities, like, dislikes, personality, etc. So come on, get social!