Gmail PPC #Fail

The other day a buddy of mine sent over the following screenshot:



While the occasional PPC fail is humorous, this garners special consideration because the offending firm, eFrontier, actually provides PPC services. From their own site we read:

“Competition for market share is fierce. And campaigns are more complicated than ever with millions of keywords, geo-targeting, content options, and copy testing. For close to a decade, Efficient Frontier’s technology has helped some of the largest and most complex advertisers in the world lead successful SEM campaigns.”

I guess that their own PPC campaign was just too simple to justify using their awesome tool. #FAIL