If you’ve talked about conversion rate optimization, you’ve likely heard about Google’s Website Optimizer (GWO). And if you’re considering using GWO here is a resource you should definitely spend a few minutes with: Google’s Conversion Room blog. This blog offers “tips on tracking and improving conversions online” but I wanted to point out a specific resource.
Today’s post from the Conversion Room talks about several online tutorials from the AdWords Online Classroom. A couple titles that might be of interest to you include “Maximise your advertising ROI with Conversion Optimiser” and “Get the most from your website with Website Optimiser”. Many of the courses are available on-demand for free and they also have a lineup of live sessions throughout the month. If you need a little extra push to get your conversion optimization efforts started, take one of these courses.