Comments on: Google DROPS Their Branding from Ad Planner http://righteousmarketing.com/google-drops-their-branding-from-ad-planner Tue, 28 Feb 2012 03:04:46 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Robert Brady http://righteousmarketing.com/google-drops-their-branding-from-ad-planner/comment-page-1#comment-812 Robert Brady Wed, 03 Mar 2010 03:53:59 +0000 http://righteousmarketing.com/?p=562#comment-812 @Wayne, thanks for giving us the scoop on your plans. Ad Planner is a great tool and the DoubleClick brand is obviously well respected in the space. I'll keep my eyes on things and look forward to the coming changes. @Wayne, thanks for giving us the scoop on your plans. Ad Planner is a great tool and the DoubleClick brand is obviously well respected in the space. I’ll keep my eyes on things and look forward to the coming changes.

]]> By: Wayne Lin http://righteousmarketing.com/google-drops-their-branding-from-ad-planner/comment-page-1#comment-811 Wayne Lin Wed, 03 Mar 2010 02:45:35 +0000 http://righteousmarketing.com/?p=562#comment-811 Hey Robert, I'm the Product Manager @ Google for Ad Planner and we rebranded the product along the lines you're thinking with #3. Though not because Google's brand doesn't carry much weight, but because DoubleClick is our brand for our display advertising technology platform. Ad Planner is part of that effort, so it made more sense to align ourselves with the DoubleClick brand than the Google brand. Over time we're working to better integrate all the tools used for display advertising, so Ad Planner and the rest of DoubleClick's advertiser ad serving tools will be coming closer together. From a branding perspective we wanted it to reflect changes that are coming to the product. Thanks, -Wayne Hey Robert,

I’m the Product Manager @ Google for Ad Planner and we rebranded the product along the lines you’re thinking with #3. Though not because Google’s brand doesn’t carry much weight, but because DoubleClick is our brand for our display advertising technology platform. Ad Planner is part of that effort, so it made more sense to align ourselves with the DoubleClick brand than the Google brand. Over time we’re working to better integrate all the tools used for display advertising, so Ad Planner and the rest of DoubleClick’s advertiser ad serving tools will be coming closer together. From a branding perspective we wanted it to reflect changes that are coming to the product.

Thanks,
-Wayne

]]> By: Robert Brady http://righteousmarketing.com/google-drops-their-branding-from-ad-planner/comment-page-1#comment-809 Robert Brady Tue, 02 Mar 2010 16:46:18 +0000 http://righteousmarketing.com/?p=562#comment-809 Hard to think that Google could achieve brand saturation, but you may be onto something. Hard to think that Google could achieve brand saturation, but you may be onto something.

]]> By: Josh S. http://righteousmarketing.com/google-drops-their-branding-from-ad-planner/comment-page-1#comment-808 Josh S. Tue, 02 Mar 2010 16:44:28 +0000 http://righteousmarketing.com/?p=562#comment-808 I think it's most likely #3, but notice that Google didn't take their name off of it ("by Google" is right there in tastefully muted gray), they just decided (for once) to not cram it down our throats. Preempting brand saturation backlash? I think it’s most likely #3, but notice that Google didn’t take their name off of it (“by Google” is right there in tastefully muted gray), they just decided (for once) to not cram it down our throats. Preempting brand saturation backlash?

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