Today I received several emails from Google to their Google Grantees announcing this new policy: Google Grantees may now use AdWords Express. The full text of the email is below:
We’re very excited to announce that AdWords Express is now available to our Google Grantees for local online advertising in the US, UK, Canada and Australia. AdWords Express is designed for simple, low maintenance campaign setup and management. AdWords Express helps potential customers find your website or Google+ Local page, and gives you a quick and straightforward way to connect your nonprofit with the relevant users.
Is AdWords Express the right fit for my nonprofit organization?
If you don’t have the time to manage your Google Grants AdWords account and you are a nonprofit serving in your local area, then AdWords Express may be the right fit for you. AdWords Express allow you to reach relevant users within a 15-mile to 40-mile radius around your nonprofit. Benefits of using AdWords Express includes:
* Create an online ad quickly and easily.
* Attract more local users to your website or Google+ page.
* Minimal ongoing management necessary. AdWords Express runs and automatically optimizes your ads for you.
* Similar to AdWords, you reach customers on desktop computers and mobile devices (such as smartphones and tablets).
* Review the effectiveness of your ads in your dashboard.
To learn more about Adwords Express and what it can do for your nonprofit organization visit: https://support.google.com/gra
If you would like to start using AdWords Express, just sign in through the AdWords Express website (http://www.google.com/adwords
/express/) with your current Google Grants AdWords login and password and start advertising today.
Important: You must create your Adwords Express account through your existing Google Grants AdWords account login/password in order to receive free advertising through Google Grants. DO NOT submit any billing/credit card information as you will be responsible for all costs incurred.
* Please note that your Google Grants account and AdWords Express account will share the same $10k a month budget even though they are both managed separately.
The Google Grants Team
My Thoughts on the Announcement
This doesn’t get Grantees any more budget. It doesn’t give them any more options. It’s just a way to utilize the account with even less interaction (which is saying something when Google only requires Grantees to log in once/month to be “actively managing” the account).
The only benefit I see here is for highly local non-profits that are running their Grants accounts themselves and are exceedingly strapped for time. Outside of that group I don’t see a huge benefit here.