26 Oct Google: Smart As a Fox & Guarding the Hen House
Google reported revenues of $7.29 BILLION for Q3 2010, with a majority of that income originating from AdWords. I say it all the time, but AdWords pays the bills at Mountain View. Thus I hope you’ll understand my reluctance to endorse the newest addition to the AdWords product offering: Boost!
What is Boost?
The official launch announcement came from the Google Lat Long Blog, but Boost is essentially a super-simplified version of AdWords that Google manages for you. You only need four things to get started:
- A short business description
- A web or Google Place page
- Your business categories
- A monthly budget
After loading up that info Google “automatically sets up your ad campaign – figuring out the relevant keywords that will trigger your ad to appear on Google and Google Maps, and how to get the most out of the budget you allotted”. Sounds great right?
Fox Guarding the Hen House?
Google has a lot of stockholders demanding a return on their investment. They deliver that ROI by beating Wall Street expectations quarter after quarter. You beat expectations by making more revenue. I love AdWords, but I can almost guarantee you that Google will find a way to spend your entire budget every month because that is what keeps the revenue flowing. And nowhere do they mention how to set up conversion tracking, so who knows if those clicks are turning into actual sales or leads.
PS Though the official announcement says this is only available in San Fran, Houston & Chicago, Mike Blumenthal’s blog post about Boost has commenters from Connecticut, New York, Georgia, Tennessee & Florida that set up the product.