Google vs. Bing: The Average User’s Perspective

Lacey reached out to me about writing a guest post and I thought that it would be interesting to see how a non-PPC wizard feels about Google vs. Bing. Below is her experience

Many of you may already have your preconceived notions about Google and Bing. Some may even have a preference for one and refuse to use the other. Personally, I’ve always used Google, and didn’t really see a reason to switch, but I always wondered exactly what the difference would be. Because I recently got a new puppy, I decided to search for “puppy toys” in each search engine to see which site brought me better results. More specifically, I wanted something that would be good for dogs under one year old that are teething and coping with a new environment.


When I first entered my keywords into Google’s search box, this is the screen they presented. The top three links are for ads, naturally, because that is how Google makes money, but I also noticed something else. I could barely see their “Shopping” section at the bottom of the screen because so much space is taken at the top. My first instinct was to go to the first item that had my search terms, so I clicked on the third ad.

Google SERP

When I clicked on the ad, I was immediately bombarded with loads of information. The print was small and it seemed as if I was really going to have to search for the best toy for my puppy. There were a lot of options, but I think it would have been better if those options were easier to find (i.e. categories like plush dog toys, teething puppy toys, holiday toys, etc.).


When I searched for my product on Bing, the first thing I noticed was the pictures of the products in the middle of the screen. I now realize that there were also pictures of products in my Google search, but they weren’t as noticeable because they were so far down the screen. Bing has designed their site to help viewers get right to what they need.


I was very intrigued by their pictures, so I went directly to their shopping section, and it was much easier to narrow down my search with the options to the left, and I was able to find exactly what I was looking for.

Lacey Cook is an author who writes guest posts on the topics of business, marketing, credit cards, and personal finance. Additionally, she works for a website that focuses on educating readers about their first credit card.

About Robert

Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.
This entry was posted in Bing, Google and tagged , . Bookmark the permalink.