August 1, 2010

Head Above the Clouds

Many of you may think I mixed my metaphors in this title, because I did. I decided it was a little bit of “Head in the Clouds” and a little bit of “Above the Clouds.” The inspiration for my mixed metaphor came while skiing at Pebble Creek Ski Resort in Inkom, Idaho yesterday. Most of the day had been cloudy, but toward the end of the day we started to see a little sunlight. On the last run of the day I snapped this picture from the top of the mountain.

Above The Clouds

Perspective

I had a great day skiing, even though it was cloudy. I could still see far enough down the run to pick my lines, avoid rocks and have a good time. However, I needed to get above the clouds to see just how clearly I COULD be seeing things. The same goes for our businesses and lives. We plug along, making the best decisions we can with the limited sight we have. We are successful and think everything is okay. However, we COULD be seeing much more clearly if we took the time to periodically head above the clouds.

For me, I read books to get a better perspective. Seth Godin is one of my favorite authors for this purpose, but there are many others. Occasionally I’ll read a blog post that produces a similar effect. No matter the method, the point is to get up high enough to where you can see clearer. How do you do it? What works for you?

About Robert
Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

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