Have you seen an AdWords ad that looked like this, with the links across the bottom?
This is an example of Sitelinks, and as of June 24th, all AdWords advertisers can use them. But in typical Google style, they’ve buried the feature so that most basic users won’t find the option. Therefore, I have put together this step-by-step guide:
Google AdWords Sitelinks
- Choose Your Campaign – This feature exists at the campaign level, so login to your AdWords account and select the campaign where you’re going to add sitelinks.
- Go to the Settings Tab – Along with lots of other goodies, here is where you’ll find this golden nugget.
- Find Sitelinks under Ad Extensions – Click Edit
- Fill in up to 10 links –
- Click Save
For now Google claims that sitelinks will only show for “the single top-ranked ad for a given user search” (but lower position ads also have been seen with sitelinks too). So make sure and take the time to add these valuable little guys to you campaigns, but remember that the links should be relevant for the entire campaign.