I’ve never quite understood the logistics of airline routing. I needed to go from Salt Lake City to San Francisco; a pretty straight shot west. However, the cheapest way for me to do so was to route me through Los Angeles? Anyway, that’s neither here nor there. The good news is that I’m here in San Francisco for Conversion Conference West 2012.
I attended the initial Conversion Conference in June of 2010 and the conference has really been picking up steam in the last year and a half. Tim Ash is doing a great job promoting the conference and putting together truly top-notch content. Actually, this year he’s holding the conference in 5 different locations: Chicago, New York City, London and Dusseldorf. How’s that for growth?
That’s right folks, I will be speaking tomorrow on the topic of Leaky Funnel Forensics. We’ll be looking into what is killing your conversion rate and how to catch the killer. For those of you who couldn’t make it I will post my slides to Slideshare and have them here tomorrow afternoon or Wednesday.
I’ll also be taking lots of notes and I’m sure I’ll have a couple posts worth of thoughts to share in the coming days. If you’re at the conference, come say hi!