May 21, 2012

LinkedIn vs. Facebook

While attending a recent social media meetup there was a discussion about using Facebook. The idea pitched was that Facebook was a great way to network and find like-minded individuals to further professional goals. The question asked was how does one balance personal and business interests?

Achieving Balance?

The dilemma is a tough one and the presenter did a great job of explaining how you should be yourself and people will learn to recognize that you post both personal and business information. While a feasible strategy for many, I choose a different path.

Divide and Conquer

For me, the answer to the question lies in refusing to answer the question. I use Facebook exclusively for personal purposes (hence I am not linking to my Facebook profile even though I have a great vanity URL). I use LinkedIn for business purposes. So please, follow me at my LinkedIn profile here – http://www.linkedin.com/in/robertallenbrady. So that is how I handle the question. What about you?

About Robert

Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.