My internet browsing behavior is not what you would call typical. I use both Firefox and Chrome every time I fire up my computer. Firefox is for my Gmail and Chrome is for my AdWords.
I also have multiple tabs open in each browser each time I close/start, so it’s exceedingly rare for me to see the actual homepage of Gmail or AdWords. Therefore, I was surprised the other day when I popped open AdWords in a Chrome Incognito window and saw the actual homepage. Behold…
I have two major observations:
- Where did my login go? Oh there it is, that little blue link in the upper right corner. I now have to click through one extra time or bookmark the wonky AdWords login URL (I don’t really use bookmarks regularly). Not a fan.
- What is that huge slider? It would appear that Google is trying to create a page that has the entire sales pitch on it, but fits above the fold. That slider has SEVEN different panes.
Why Would They Use A Rotating Banner
It’s pretty well established in the conversion optimization community that rotating banners aren’t good. Chris Goward calls them the “Scourge of Home Page Design“. Tim Ash takes it even further and says “Rotating banners are absolutely evil and should be removed immediately.” And just for fun, here’s another post with more damning evidence.
So there are two possibilities here. First, Google knows something we don’t know. Second, and more likely, Google is running a test. Based on the conversion industry they’re betting on a long-shot, but I’m intrigued to see how it turns out.
What do you think of the new homepage?