May 17, 2012

Optimized Ad Serving? I Don’t Think So

Below is a screenshot from a display network campaign that was running for about 16 hours. All the default setting were in place, meaning that ads were set to optimize instead of rotate.

Optimized ads

So unless Google is omniscient (and the algorithm may be approaching that level) I’m pretty sure they should have showed the other ad at least a little bit before making that determination. Has anyone else seen this?

About Robert

Conversion rate optimization and PPC wizard. If I'm not out playing ultimate frisbee or golf you may find me hiking, skiing or mountain biking.

Comments

  1. DragonSearch says:

    Hi Robert, We just wanted you to know that you were included in our list of the 12 most influentuial PPC bloggers. If you care to read our post the link is right here:

    http://www.dragonsearchmarketing.com/blog/ppc-news-why-twitter-is-usually-better-than-blogs/

  2. Robert says:

    Thanks for including me!