In the life of any PPC account, you come to a point where returns are diminishing and your results … Read More
As I logged into my Google AdWords account this morning I was greeted by a new message from Google. The message read,
“The pay-per-action beta will be discontinued the last week of August 2008. After this date, your pay-per-action campaigns and ads will no longer be active.”
This comes right after Google announced its new Google Affiliates program (which is just a rebranding of Performics) and seems to confirm the rumors that Google would be shutting down their PPA beta in favor of a single solution through Google Affiliates. I personally think that the PPA program was underwhelming for most advertisers and publishers. It really seemed like they hacked the AdWords platform to offer a watered down affiliate system for AdWords users, so in the end this will probably be for the better. However, they’ll have to link it into AdWords if they really want it to take off.
It was a cold and wintry day in Cupertino. Steve Jobs sat comfortably in his office at the headquarters of Apple, greedily counting his fortune. Things were good for Steve. The iPod ruled the MP3 market with an iron fist. Through iTunes Apple even managed to subdue the music industry. Apple laptops, with their new Intel chips and Windows operating system, had shattered the Windows monopoly and gained market share point by point. The iPhone, now free from AT&T, looked to rule the smartphone fiefdom. But this was not to be an ordinary night for Mr. Jobs.
As Steve prepared to sleep in his ridiculously expensive house he thought he heard a noise. It was his iPhone notifying him of an email. He quickly tapped the screen to reveal this message, “You’ve become the bad Apple in the barrel. Three ghosts will visit you tonight and show you the error of your ways. -Bill Gates”
“Hmm. I thought Bill was saving the world,” Steve thought to himself. However, he quickly shrugged off the mysterious message and hopped into bed. Sleep did not come quickly enough as a slight breeze was soon felt across Steve’s face, an odd occurence with his fully climate-controlled house. As he sat up to see the cause of this anamoly he discovered it’s source to be a computer, hovering a few feet in the air, that looked strangely familiar. “Lisa?” he said?
“Yes, I am Lisa, the ghost of Apple past. I have come this night to show you how it all began, and, more importantly, to show you where it went wrong. Click the “Apple past” icon on the screen and we’ll begin.”
To Be Continued …
As I was reading TechCrunch today I noticed a recurring theme; Yahoo is starting to sink like the Titanic. Three separate posts detail how top talent is leaving the company (or getting fired, depending on how you view these things), Microsoft has officially pulled out of all negotiations to purchase all or part of Yahoo (and make a somewhat viable competitor to Google), and that Google will now swoop in like an opportunistic vulture to gobble up the rotting remains of the once powerful Yahoo.
I know that sounds awfully dire and I purposefully conjured up some pretty vivid imagery, but let me clarify a couple of points. First, Yahoo still has billions of dollars of value simply because of their brand equity and web property portfolio. Nobody will enjoy the spoils of Yahoo’s fall without paying a pretty penny. Second, Yahoo may be able to survive independently, but not unless something drastic happens. Jerry Yang can’t just make a few minor tweaks with the algorithm and the website to save this ship. He needs to change the way Yahoo competes because going head-to-head with Google in search will just get them beat up like the scrawny kid on the elementary school playground.