In the life of any PPC account, you come to a point where returns are diminishing and your results … Read More
How do you know when you’ve arrived as a Google AdWords advertiser? Easy. The day you are assigned an account manager.
Personal Contact Info
This is why having a Google Adwords account manager is so valuable. You actually get the email and direct line to a Google employee that is familiar with your account. Obviously Google is a big company. So big that once you dial the toll-free number, the extension to your account manager is a 7-digit number. Basically, Google has their own local calling area. And should you actually get a voice mail, don’t forget that you can simply zip an email over and your rep will get back with you at his/her nearest availability.
Google Working for Me?
Yes, with an account rep you’ll find that Google will actually do work for you. Mostly in the form of optimizations, they’ll suggest new keywords, ax bad ones, write new ad copy, and reorganize your messy campaign and ad group structure all for FREE! Of course it’s in their best interest because the more money you make the more money you spend with them, but don’t forget how much the work cost you.
Who Gets an Account Manager?
I used to think that all you had to do was spend a lot of money (think 5 digits/month), but then I ran across a couple dicotomous examples. One company spends over 5 digits/month and has a Relationship Manager, an Account Manager, an Optimization Specialist, and an Account Coordinator. Now that means your special when you have 4 personal contacts at Google. Contrast that to a company I know that spends TWICE as much as our first company and has not even an Account Manager after he was promoted to work in another area. It sure seems like company B got the royal Google shaft.
Everyone knows that Google is the industry leader in pay-per-click marketing. However, don’t be fooled into thinking that Google doesn’t have some stupid policies. Here’s my nominee for the most illogical of Google’s flaws:
A company I know found that the credit card they had on file for AdWords mysteriously stopped. The account was active, the campaigns were active, the ad groups were active, the ads were active, and all the keywords were active with bids exceeding the minimum bid. Only after escalating this all the way to an AdWords specialist did they learn the reason their credit card was not working.
Evidently the same credit card was also associated with a Google Checkout account that had been closed and apparently you can’t use a credit card for AdWords that was associated with a closed Google Checkout account. Absolutely ridiculous I say. Has anyone else had a similarly ridiculous experience with a credit card rejection by Google?
Marketing is both science and art. The internet is constantly changing. These statements define why internet marketing is indeed a righteous industry. To stay in the game you’ve got to consistently change and adapt. This blog is an effort to pass on my observations and get your feedback.