In the life of any PPC account, you come to a point where returns are diminishing and your results … Read More
The SMB market is huge; for job creation, for economic growth, for innovation, for everything. Companies large and small fight for even a small share of the industry. Look at companies like Basecamp, Infusionsoft, PayPal, GoDaddy, etc. and they’re all targeting the SMB market aggressively which would lead you to believe that SMBs are getting on the bandwagon with websites and online. So you can imagine my surprise when I came across this post on SmallBizTrends.com.
Online Not Important?
- 74% have no ecommerce
- 42% say “the Web really isn’t that important”
- 28% have no website at all
This is bad to worse to terrible. I could honestly see this being part of a future nightmare I have. But wait…this is also an opportunity.
Look for the Silver Lining
If you’re an SMB who does ecommerce on your website, you’re ahead of 3/4 of other SMBs.
If you know the web is important you’re ahead of 2/5 of other SMBs.
If you have a website you’re ahead of 3/10 of other SMBs.
That’s a significant advantage. And for service providers like myself, who help SMBs with their online efforts, this is a huge opportunity. There are 42% of SMBs out there who don’t think the web is important, so they’re surely not advertising online. How can I help them grasp the importance and the value of online advertising? That’s a question I’ll continue to answer. Stay tuned.
One of the many cool features pointed out during the Google Performance Summit in May was the addition of shopping ads in the image search results of Google. Here is an example of what they’ll look like:
As you can see, this is a great new opportunity for advertisers because the user is looking for visual inspiration and this meshes well with the visual presentation of shopping ads. However, to get this cool feature, there is one detail you’ll need to remember – OPT IN TO SEARCH PARTNERS!
My inner cynic says this is just to make more revenue by opening up additional placements across the mysterious “partner network” where advertisers have less control. However, in this case I still recommend you test it out because the potential outweighs the risk. Give yourself a test budget and see how it does. If results aren’t what you need, pause the effort.
Aimed At Pinterest
This is all the more intriguing to me because it seems aimed directly at Pinterest, which is basically a huge image search engine where people have done all the categorization with their pins. Pinterest of course offers promoted pins (which Google is using as the name for their ads in Google Maps, but that’s another post) and this allows Google to further monetize its image search. And with the volume of searches Google receives, it could add up to a lot of revenue really quick.
What are your thoughts?
After a sabbatical from blogging here I’m back in the saddle and ready to post helpful, cool, interesting PPC posts.
This begs two questions:
- Where did you go?
- What can we expect going forward
Where Did I Go?
In November of 2014 I began working at Clix Marketing. I had a great 18 months there and wrote A LOT on the Clix blog. You can find all my Clix posts over here. However, as of today I’ve resigned from Clix and have gone back to being independent. I’ll continue working with Clix, but not as a W2 employee.
Over the last 18 months we welcomed a beautiful baby girl into the family and are enjoying life in Idaho. Growing up on the farm I became somewhat of a workaholic and I found work creeping into too many moments when I preferred that it didn’t. It’s tough trading job security for flexibility and independence but it felt like the right move for me.
What Can You Expect Going Forward?
Righteous Marketing will once again be my primary blog. I’ll be posting about AdWords, BingAds, Facebook Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, Yahoo Gemini and any other cool platforms I get to work with. I’ll talk about new features and optimization tactics. I’ll talk about high-level industry trends and my thoughts about a myriad of other topics.
Having grown up on a farm you’ll get plenty of agriculture-related analogies and with an undergraduate degree in business marketing you’ll get insights on way more than just PPC. If you like what you read, sign up for the Tips & Tricks Newsletter to get the awesomeness delivered direct to your inbox.
I’m back and glad to have you!